Stop adding sh*t.

Can I add more images?

Does it benefit your user?

Images can envoke emotion, talk to your audience and help improve conversions but used in the wrong way they can have an adverse effect.

Avoid using images just to fill white space and for decoration. Images can slow down your site and effect user experience which in-turn can affect conversions.

It’s likely your site isn’t as quick as it should be. According to Google most of our sites don’t load fast enough.

Adding more images will give you a performance hit so use and choose your pics wisely.

Read more: Optimise your images.

Read more: Best practices for imagery.